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How to focus social media efforts for 2014
For many merchants, social media continues to be a tricky proposition when it comes to achieving ROI. Direct sales from social networks amount to just 1-2% of all revenues, according to the MarketLive...
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Social media watch: Go visual or go home
While merchants may grumble about the ROI of social media, most are investing in it anyway. Brands are expected to host profiles on Facebook and Twitter at a minimum, and as the array of social sites...
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